--- title: How to Fast-Track Sustainable Impact in Aquaculture description: Sharing the 4 foundational principles of a PAM initiative, which guide planning and implementation, regardless of the region or size of farm. image: https://www.resonanceglobal.com/hubfs/iStock-1159175873.jpg --- [![Resonance Global](https://www.resonanceglobal.com/hubfs/Logos/resonance-global_logo.svg) ![Resonance Global](https://www.resonanceglobal.com/hubfs/Logos/resonance-global_workmark-tagline-logo-white.svg) ](https://www.resonanceglobal.com/) - What We Do - ### [How We Can Help](https://www.resonanceglobal.com/partnership-development) - [Partnership Strategy & Facilitation ](https://www.resonanceglobal.com/partnership-development/strategy-development) - [Multistakeholder Convening & Management](https://www.resonanceglobal.com/partnership-development/multistakeholder-management) - [Program Management & Innovation](https://www.resonanceglobal.com/services/designed-innovation) - [Training & Organizational Change](https://www.resonanceglobal.com/partnership-development/partnership-training) - [Monitoring, Evaluation & Learning (MEL)](https://www.resonanceglobal.com/services/monitoring-evaluation-and-learning-mel) ### [Areas of Expertise](https://www.resonanceglobal.com/areas-of-expertise) - [Agriculture & Food Systems](https://www.resonanceglobal.com/solutions/agriculture-and-food-security) - [Circularity](https://www.resonanceglobal.com/solutions/circularity) - [Supply Chain Resilience](https://www.resonanceglobal.com/solutions/supply-chain-consulting-and-strategy) - [Oceans & Blue Economy](https://www.resonanceglobal.com/solutions/fisheries-and-blue-economy) ### Who We Work With - [Corporates](https://www.resonanceglobal.com/who-we-work-with/companies) - [Philanthropy & Funders](https://www.resonanceglobal.com/who-we-work-with/development-finance-providers) - [Civil Society & nonprofits](https://www.resonanceglobal.com/who-we-work-with/nonprofits) - About Us - ### [About Us](https://www.resonanceglobal.com/about-us) Find out what differentiates us from other firms and how we can support your needs. - [Our Story](https://www.resonanceglobal.com/about-us) - [Our Team](https://www.resonanceglobal.com/about-us/our-team) - [Our Values](https://www.resonanceglobal.com/about-us/our-core-values) - Resources - ### Resources Articles and impact stories highlighting best practices and new ideas in social and environmental impact work - [Fresh Insights](https://www.resonanceglobal.com/blog) - [Case Studies](https://www.resonanceglobal.com/project-profiles) - [Free Guides ](https://www.resonanceglobal.com/guides) - [Contact Us](https://www.resonanceglobal.com/contact-us) [** ](https://www.resonanceglobal.com/blog/how-to-fast-track-sustainable-impact-in-aquaculture#) ** [Article](https://www.resonanceglobal.com/blog/topic/article) / [Environment & Sustainability](https://www.resonanceglobal.com/blog/tag/environment-sustainability) # How to Fast-Track Sustainable Impact in Aquaculture May 4, 2022 ** 2 minute read ![Tim Moore](https://www.resonanceglobal.com/hubfs/Tim%20Moore.jpg) By [Tim Moore](https://www.resonanceglobal.com/blog/author/tim-moore) ![A salmon farm is the result of fast-tracking sustainable impact in aquaculture ](https://www.resonanceglobal.com/hubfs/iStock-1159175873.jpg) Aquaculture plays a pivotal role in feeding the global population, while also providing livelihoods for more than 20 million people—including many small, family-run farms.  As global demand for seafood increases each year, so does the urgency to help [the aquaculture industry](https://www.resonanceglobal.com/solutions/environment-and-sustainability) transition to more sustainably produced and verified seafood, especially as many third-party rating schemes for certifications, ratings, and standards have plateaued. ## What is the Partnership Assurance Model (PAM)? One answer to accelerating [sustainable impact](https://www.resonanceglobal.com/services/sustainable-impact) in aquaculture is what we call [The Partnership Assurance Model (PAM).](https://www.resonanceglobal.com/partnership-assurance-model-guide) Resonance has collaborated with more than 70 cross-sector partners including   [Seafood Watch](https://www.resonanceglobal.com/project-profiles/seafood-watch), Aqua Spark, and major seafood buyers and companies including Chicken of the Sea, Avanti Frozen Foods, Devi Seafoods, The Cheesecake Factory, and Bon Appetit Management to launch this innovative new approach to scale and verify sustainably sourced, farmed seafood.   PAM encourages and verifies [sustainable aquaculture improvements](https://www.resonanceglobal.com/blog/pros-and-cons-of-aquaculture) on farms by using an area-based approach to accelerate large scale environmental and social improvement and provide sustainability assurance to [major seafood buyers](https://www.resonanceglobal.com/blog/key-trends-sustainable-seafood-supply-chains-2021-beyond) including retailers, restaurant chains, and institutional food services. (This model may also be applied to fisheries and will be tested soon).   PAM was designed to provide a scalable model for sustainable improvement, sourcing, and verification for aquaculture farmers of any size. And it can be adapted to any certification, standard, or ratings program.  [![The Partnership Assurance Model (PAM) for the Aquaculture Sector Guide against light blue background.](https://no-cache.hubspot.com/cta/default/7126072/912523bb-5c1b-49d2-9d4b-ebc3f9babc77.png)](https://cta-redirect.hubspot.com/cta/redirect/7126072/912523bb-5c1b-49d2-9d4b-ebc3f9babc77) ## 4 Foundational Principles of a PAM Initiative  A PAM initiative features four foundational principles which guide planning and implementation, regardless of the region or size of farm.  ### 1. Committed Multi-Stakeholder Collaboration PAM deploys [a collaborative approach](https://www.resonanceglobal.com/the-guide-to-cross-sector-collaboration) for aquaculture improvement and assurance—sharing the costs and the work across supply chain actors and diverse stakeholders.  PAM projects typically include:  - International buyers  - Local processors  - Exporters  - Feed manufactures  - Technology providers  - Local and international NGOs  - Intermediaries and service providers  - Small and large farmers and their families  - Farmers’ organizations and other community members  - Investors  - Local/state/national government departments and/or agencies  - Local and international academic institutions; and   - Local and international scientists.   ### 2. Global Sustainability Goals Localized Traditional certification and ratings approaches take either a country-wide or a farm-by-farm approach to sustainability assurance. PAM, however, uses an area-based approach, adapting [global standards and sustainability goals](https://www.resonanceglobal.com/blog/5-priority-un-sustainable-development-goals-for-company-action-in-2021) to the local context.   This meets global buyers and the localized farmers unique needs, while better addressing systemic [environmental and social issues](https://www.resonanceglobal.com/blog/building-a-new-online-marketplace-for-sustainable-seafood-in-the-philippines) that historically have not been addressed using a country-wide or farm-by-farm basis.   ### 3. Credible and Fit-For-Purpose Verification PAM deploys digital technology to assure the sustainability of aquaculture products, speeding up the verification process for small-scale farmers. PAM initiatives are typically designed to [drive a region](https://www.resonanceglobal.com/blog/world-ocean-day-partnering-for-people-and-planet-qa) toward an agreed-upon sustainability goal and associated claim, whether that is a rating, certification, or other standard.   This approach encourages farmers to make the necessary improvements to their practices, and then transparently verify them, often in real-time.  ### 4. Supported Area-Based Improvement We bring together diverse, interested stakeholders in an area (versus traditional approaches that verify farm-by-farm or country-wide) to co-invest in leveling up and verifying sustainability. This area-based approach is inclusive of farms at all scales, allowing for a comprehensive sustainability improvement strategy that addresses the special challenges and opportunities in a particular area.  ## Advancing Sustainably Sourced Aquaculture We know that the aquaculture industry will be a major player in feeding and employing the world’s growing population. To accelerate sustainable environmental and social impact, while simultaneously meeting all stakeholder needs, requires a system-wide change.   But no one actor can achieve this on their own, and traditional certifications and rating programs won’t get us there either.  PAM is an innovative approach to spur sustainability improvements in the aquaculture industry and provide assurances to buyers that they’re purchasing sustainably sourced farmed seafood. It works partly because we’re finding solutions in collaboration with [cross-sector partners](https://www.resonanceglobal.com/partnership-development), committed to action.  We’re proud to be a part of the PAM initiative and excited to continue working to help it evolve and drive greater impact for all stakeholders in the coming years.  ##### Don’t Miss out ### Subscribe to our latest insights [![The Partnership Assurance Model (PAM) for the Aquaculture Sector Guide against white background.](https://no-cache.hubspot.com/cta/default/7126072/9332f358-1bad-4bd7-a8cd-31f55e9d8c9e.png)](https://cta-redirect.hubspot.com/cta/redirect/7126072/9332f358-1bad-4bd7-a8cd-31f55e9d8c9e) ### Join the discussion If you are a corporate leader and would like to be a part of a discussion about these and other issues in the presidential transition, contact Resonance Strategic Partnerships Manager, Seth Olson. ## Related Articles ##### [Partnership Development](https://www.resonanceglobal.com/blog/topic/partnership-development) ### [Managing Cross-Sector Partnerships for Success](https://www.resonanceglobal.com/blog/managing-cross-sector-partnerships-for-success) [Article](https://www.resonanceglobal.com/blog/topic/article) | February 11, 2026 ##### [Agriculture & Food Security](https://www.resonanceglobal.com/blog/topic/agriculture-food-security) [Article](https://www.resonanceglobal.com/blog/topic/article) ### [New Research Reveals Global Trends in Aquatic Food Trade and Consumption](https://www.resonanceglobal.com/blog/new-research-reveals-global-trends-in-aquatic-food-trade-and-consumption) [Article](https://www.resonanceglobal.com/blog/topic/article) | October 23, 2024 ##### [Agriculture & Food Security](https://www.resonanceglobal.com/blog/topic/agriculture-food-security) [Article](https://www.resonanceglobal.com/blog/topic/article) ### [6 Research Publications on Microplastics in Marine Environments](https://www.resonanceglobal.com/blog/research-publications-on-microplastics-in-marine-environments) [Article](https://www.resonanceglobal.com/blog/topic/article) | August 26, 2024 #### [How We Can Help](https://www.resonanceglobal.com/partnership-development) - 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