In the 21st century, businesses are increasingly faced with complex, "wicked" problems – challenges with social and environmental dimensions that no one company can solve alone. This is especially common in the frontier markets of Asia, Africa, Latin America, and the former Soviet bloc. In many cases, the best solution is to create cross-sector partnerships with organizations from outside the business world – foundations, nonprofits, government agencies, and more. The resulting partnerships can generate business value as well as positive social impact, thereby benefiting companies and communities alike.
Partner With Purpose is a step-by-step guide to planning, launching, and successfully maintaining cross-sector partnerships, illustrated with vivid real-life stories from the author's work with companies around the world.
Senior Fellow, Clayton Christensen Institute for Disruptive Innovation and co-author of The Prosperity Paradox