Tomorrow's customers are in emerging markets. But success in new markets demands new strategies, new perspectives, and new partners.
For clients looking to launch and scale new solutions in emerging markets, we provide tailored roadmaps to navigate key market challenges. Through this work, we help our clients harness the market for sustainable impact.
We help companies, impact entrepreneurs, and innovators select new markets strategically. We work with our clients to consider and compare local context, supply availability, and competitor and customer landscapes to identify target markets that best fit their business strategy and offerings.
Before entering a new market, you have to do your homework. We help our clients assess their market potential to fully capture opportunities and anticipate risks prior to launch. We then work with clients to develop context-specific marketing plans and distribution strategies; to assess and forge supplier, vendor, and distribution partnerships; and to design and monitor product pilots before launching at scale.
Once a product has been piloted and launched in a new market, it’s time to grow. We work with our clients to determine the best model for growth; incorporate learnings from initial market entry; conduct rapid analyses to assess and select new markets and geographies for expansion; adapt marketing, distribution, HR, and investment strategies; and develop new partnerships to accommodate expanded reach and operations.
We help companies define indicators of success, anticipate risk, and outline the timeline and trigger points for reviewing market performance. As needed, we work with our clients to develop a pivot or exit strategy to adapt a product offering, shift target customers, develop new channel partners, or exit and closeout responsibly.
We help companies and entrepreneurs adapt and develop business models to launch and grow new solutions, products, and strategies in emerging markets.
We compare and prioritize target markets; conduct competitive analyses; articulate value proposition; support customer definition and segmentation; advise marketing and distribution strategies; map the local context and policy landscape; and help companies develop strategies for growth and scale.
We are expert partnership builders with deep networks in emerging markets. We help our clients develop local partnerships for supply and distribution, cross-sector and pre-competitive partnerships to address shared market risk and opportunity, and connections to catalytic finance.