Expanding Market Access

Helping companies reach new customers and promote opportunity in emerging markets.

Tomorrow's customers are in emerging markets. But success in new markets demands new strategies, new perspectives, and new partners.

For clients looking to launch and scale new solutions in emerging markets, we provide tailored roadmaps to navigate key market challenges. Through this work, we help our clients harness the market for sustainable impact.

Market Exploration

We help companies, impact entrepreneurs, and innovators select new markets strategically. We work with our clients to consider and compare local context, supply availability, and competitor and customer landscapes to identify target markets that best fit their business strategy and offerings.

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Market Entry

Before entering a new market, you have to do your homework. We help our clients assess their market potential to fully capture opportunities and anticipate risks prior to launch. We then work with clients to develop context-specific marketing plans and distribution strategies; to assess and forge supplier, vendor, and distribution partnerships; and to design and monitor product pilots before launching at scale.

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Market Growth

Once a product has been piloted and launched in a new market, it’s time to grow. We work with our clients to determine the best model for growth; incorporate learnings from initial market entry; conduct rapid analyses to assess and select new markets and geographies for expansion; adapt marketing, distribution, HR, and investment strategies; and develop new partnerships to accommodate expanded reach and operations.

Market growth

Market Pivot

We help companies define indicators of success, anticipate risk, and outline the timeline and trigger points for reviewing market performance. As needed, we work with our clients to develop a pivot or exit strategy to adapt a product offering, shift target customers, develop new channel partners, or exit and closeout responsibly.

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