Today, more companies are prioritizing and supporting regenerative farming practices in the first mile of global supply chains.
By supporting farmers in their transition to regenerative farming practices, these companies can drive sustainable impact across intersecting goals, from combatting climate change to curbing deforestation to boosting farmer livelihoods.
Investments in regenerative agriculture practices are also a matter of core business objectives, helping companies build more resilient and reliable supply chains.
8 Forward-Thinking Companies Supporting Regenerative Agriculture Practices
Below, we look at 8 leading companies advancing regenerative agriculture in global supply chains. These companies are partnering and innovating to support their farmers as they adopt and scale regenerative farming practices.
In 2021, PepsiCo announced a new 2030 goal to deploy regenerative farming practices across 7 million acres—an amount roughly equivalent to the global land footprint needed to supply crops for the company’s products. This initiative simultaneously advances the company’s climate goals and its pledge to sustainably source 100% of its key ingredients by 2030.
Walmart is focusing its regenerative-farming investments on critical commodities such as wheat, soy, corn, and rice. As part of this work, Walmart has partnered with the Midwest Row Crop Collaborative (MRCC), a cross-sector initiative focused on helping farmers in the Midwest adopt regenerative farming practices. Together, partners will work with 30,000 farming operations to advance regenerative farming practices across 30 million acres in the Midwest.
There are many ways a company can support regenerative farming in its supply chain. For French-based multinational Kering, the company chose to launch an investment fund. In partnership with Conservation International, Kering has created the Regenerative Fund for Nature, which provides grants to farming groups, project leaders, NGOs, and other stakeholders to support regenerative farming practices in the fashion industry. The Fund has prioritized projects in India, France, Argentina, Mongolia, South Africa, and Spain.
4. VF Corporation
Outdoor apparel, footwear, and accessory company VF Corp is supporting regenerative farming across its brands. For example, Timberland is expanding its supply of regenerative leather, while both Vans and The North Face have committed to sourcing 100% of their top materials from regenerative, responsible, renewable, or recycled sources. VF Corporation is working with its Timberland, Vans, and The North Face brands to build and scale regeneratively grown rubber supply chains in Vietnam.
In partnership with Indigo Ag, The North Face is also offering a financial incentive to farmers who embrace regenerative farming practices. The company is paying cotton farmers a premium on their product as well as carbon credits if they deploy regenerative agriculture practices that store carbon and restore soil health.
5. General Mills
General Mills has committed to advancing regenerative agriculture across one million acres of farmland by 2030. In this work, General Mills is taking steps to center the farmer. The company has used a series of pilot programs to understand the crop- and region-specific challenges that farmers face and to find solutions that work for them. The company engages farmers in multi-day workshops on regenerative farming principles, one-on-one technical support, and personalized coaching.
To further understand and refine on-farm solutions, the company has also developed a Regenerative Agriculture Self-Assessment Tool. The tool helps farmers map alignment between their practices and regenerative farming principles. It can be applied regardless of farm size, what is grown (crop or livestock), or for organic or conventional farms.
In 2021, Unilever released a set of Regenerative Agriculture Principles and implementation guides, to enhance its longstanding Sustainable Agriculture Code. These Principles will serve to guide the company and its suppliers in better protecting the soil, increasing biodiversity, improving water quality, storing carbon, and restoring the land. The company will test its Regenerative Agriculture Principles in practice with a series of what it calls “Lighthouse Programmes.” In these programs, the company will work with suppliers and farmers to understand the support they need and set up tracking systems to measure which practices deliver real impact on the ground.
7. Grupo Bimbo
Grupo Bimbo, the world’s largest baking company, is one of the first major companies outside the United States and Europe to make bold regenerative farming commitments. Based in Mexico City, Grupo Bimbo partnered with CIMMYT on its Bimbo Sustainable Corn and Wheat program, helping farmers transition to regenerative farming practices on over 14,800 hectares.
Microsoft is investing in regenerative agriculture with a two-prong approach: (1) by purchasing carbon credits linked to sustainable farming practices and soil health, and (2) by developing new technology that farmers can use in the field. For example, in partnership with Land O’Lakes, Microsoft is working to develop a suite of technology tools that will help farmers increase profitability and transition to more sustainable farming practices like no-till, precision nutrient management, and cover crop planting.
Making the Transition to a Regenerative Farming Future
This list of forward-thinking companies represents just a snapshot of what’s happening in today's corporate world. The transition to regenerative farming practices can be challenging—for both companies and farmers. But it offers a viable pathway to advancing a range of key impact goals—from climate change to farmer livelihoods.
By embracing regenerative agriculture in their supply chains, companies take a step forward in balancing purpose and profit, realigning core business activities with sustainable impact.
Ready to make the transition to regenerative agriculture? Get in touch with a Sustainable Impact Strategist to learn how we can help your organization forge collaborative, market-led solutions to advance regenerative agriculture, combat food insecurity and waste, and boost the resilience of agricultural value chains.