Impossible Series

By highlighting the theme of “impossibility” and connecting the activities of these innovators with innovation theories and frameworks, this series will offer hope and inspiration to future market-creators.

Stories of Market Creation

Unfortunately, despite noteworthy efforts to reduce poverty, global prosperity remains elusive for more than 80% of the world’s population. A different paradigm, anchored in innovation and entrepreneurship, is the critical missing piece in the economic prosperity puzzle. 

But for innovation and entrepreneurship to be successful, investors and policymakers must believe in the significant potential of entrepreneurship as a catalyst for growth and prosperity, especially in dire circumstances. 

By learning from innovators who have created new markets that have made products simple and affordable for many, our hope is to normalize the process of market creation.

Program Overview

The Impossible Series is hosted by Efosa Ojomo, Director of Global Prosperity at the Clayton Christensen Institute, and Jay Chikobe, Associate on the Design & Innovation Series at Resonance Global. Together, they bring in innovators from all spaces who have created new markets which allowed products to become simple, accessible, and affordable for many.

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