Impossible Series

Creating a Market for Insurance in Emerging Markets

Nearly 97% of people didn't have insurance in Africa and Asia. With most of the population one or two steps away from falling into poverty, Richard Leftley, Founder & CEO of MicroEnsure, found a way to provide access to insurance to those who need it most.

On-Demand | 64 minutes

Originally Recorded on January 6, 2022

episode-2-creating-a-market-for-insurance-in-emerging-markets

About this webinar

While working in the insurance market in London, Richard Leftley realized that nearly 97% of people didn't have insurance in Africa and Asia. With most of the population one or two steps away from falling into poverty, access to insurance could very well offer protection to those who need it most.

In this episode, we chat with Richard Leftley, Founder & CEO of MicroEnsure, about why he founded MicroEnsure, how the insurance market works in Asia and Africa, and how they went from the impossible to creating a market for insurance in growth markets.

 

About MicroInsurance Co.

MicroInsurance Company provides insurance products for tens of millions of people in low and middle-income markets. In many cases, MicroInsurance's customers earn less than $5 a day. The company has developed an innovative business model that bundles insurance products with products customers might already use, such as microloans and mobile minutes (phone credit).

Meet The Presenters

Efosa Ojomo
panelist

Efosa Ojomo

Director of Global Prosperity at the Clayton Christensen Institute

Jay Chikobe
panelist

Jay Chikobe

Associate on the Design & Innovation Series at Resonance Global

IS_Episode2_Reg-Page_Presenter-Image-Richard-Leftley
moderator

Richard Leftley

Founder & CEO of MicroEnsure

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