Enhancing Humanitarian Assistance Impact through Private Sector Engagement

Project Name

Mainstreaming Private Sector Engagement in Humanitarian Programming (MAPS-H)


USAID Bureau for Humanitarian Assistance

Prime Contractor




Time Period

Base: 3 years -- May 23, 2021- May 22, 2024

Option Years: 2 years – May 23, 2024 -- May 22, 2026

Project Introduction

The “Mainstreaming Private Sector Engagement in Humanitarian Programming” (MAPS-H) mechanism offers flexibility, functional support, and technical assistance to USAID’s Bureau for Humanitarian Assistance (USAID/BHA) to enhance private sector engagement within humanitarian programming and operations.

The central responsibility of MAPS-H is to help USAID/BHA improve communication, develop partnerships, and collaborate with the private sector to enhance efforts in responding to more frequent rapid- and slow-onset natural and man-made disasters.

Resonance works with the USAID/BHA Office of Global Policy, Partnerships, and Programming’s Private Sector Engagement Team BHA to further mainstream private sector engagement (PSE) in its core operations, programming, and strategy. Resonance offers customized technical assistance and partnership development through a diverse network of specialized experts and consultants.


The increased frequency of rapid and slow-onset natural and man-made disasters and protracted humanitarian crises around the world pose formidable challenges for USAID/BHA and humanitarian aid systems. The heightened frequency of crises strains resources and increases the urgency of response efforts. As the demand for assistance continues to outpace available resources, USAID/BHA needs to balance limited funding and expertise against the increasing complexity, scope, and frequency of emergencies. The increase in demand for assistance underscores the critical need for innovative solutions and strategic partnerships in navigating these multifaceted challenges.

BHA recognizes that the private sector has a critical role to play to help communities prepare for and recover from disaster by harnessing markets and deploying its unique skills, networks, technology, and expertise.


The private sector plays an integral role in helping USAID to save lives, reduce poverty, strengthen resilience, and support people as they emerge from humanitarian crises and continue to progress beyond assistance.

MAPS-H works side-by-side with USAID/BHA operating units and the Private Sector Engagement, Diaspora and Innovation (PSEDI) Division by taking a strategic, collaborative approach to design and implement effective PSE activities for humanitarian assistance by consulting, strategizing, and collaborating with the private sector for greater scale, sustainability, and effectiveness of humanitarian outcomes.


Resonance offers services and expertise to access PSE-related studies and analyses, including regional, country, or sectoral Private Sector Landscape Analyses (PSLAs), and to provide flexible functional support and technical assistance to strengthen USAID/BHA’s ability to integrate PSE into its operations and programming. More specifically, MAPS-H provides the following support.

Resonance Deliverables:

  1. Support assessments, analyses, and studies to implement the USAID/BHA PSE Implementation Plan, mainstream PSE in BHA’s response and humanitarian efforts, and build the evidence base for PSE.
  2. Facilitate change management by monitoring the USAID/BHA PSE Implementation Plan progress, conducting analysis, and offering recommendations to enhance internal systems that educate and encourage uptake of PSE approaches.
  3. Support BHA to identify potential private sector partners for humanitarian response and assistance in programming their work and facilitate partnerships when appropriate.
  4. Promote humanitarian PSE knowledge sharing and disseminate best practices across the humanitarian community.

Key Results

  • Create an evidence base and justification for benefits of PSE activities. MAPS-H is conducting studies and PSLAs for humanitarian efforts globally, including a PSLA in Southeast Asia, an analysis in Turkiye, and a study on humanitarian response efforts from multinational corporations.
  • MAPS-H will support USAID/BHA to put its PSE Implementation Plan into action. USAID/BHA developed a PSE Implementation Plan in 2021. MAPS-H is implementing the associated monitoring, evaluation, and learning plan to assess USAID/BHA’s progress toward its goals and objectives. MAPS-H also launched the  BHA PSE Community of Practice (COP) and developed a PSLA Primer which serves as a reference document for USAID/BHA staff on how to conduct a PSLA and offers important considerations for conducting a PSLA for the humanitarian assistance context.
  • Identify models and best practices for USAID/BHA to better consult, strategize, align, collaborate with, and implement alongside the private sector. MAPS-H initiated a first-of-its-kind After Action Review specifically focused on the role of the private sector in the large-scale, sudden-onset response to the 2023 Turkiye earthquakes. Through the Southeast Asia Supply Chain PSLA, MAPS-H will identify efficiencies and supply chain service improvements that benefit disaster-affected communities through efforts to localize the Southeast Asian regional humanitarian supply chain.
  • Promotes PSE knowledge sharing and information dissemination across USAID/BHA and the humanitarian assistance ecosystem. MAPS-H designed, launched, and continues to facilitate the BHA PSE COP to disseminate lessons and promote a learning culture with the Bureau and among partners.

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