Market Access

Helping companies reach new customers and promote opportunities in emerging markets

Find Out How

Tomorrow's customers are in emerging markets, and access and success in the emerged economy demands new strategies, perspectives, and partners. For clients looking to launch and scale innovative solutions in the face of these growing opportunities, we provide tailored roadmaps to navigate key challenges and harness the market for sustainable impact.

Sector Expertise

Market-Exploration

Market Exploration

We help companies, impact entrepreneurs, and innovators select new markets strategically. We work with our clients to consider and compare local context, supply availability, and competitor and customer landscapes to identify target markets that best fit their business strategy and offerings.

Market-Entry

Market Entry

We help our clients assess their market potential to capture opportunities and anticipate risks prior to launch. We then work with clients to develop context-specific marketing plans and distribution strategies; to assess and forge supplier, vendor, and distribution partnerships; and design and monitor product pilots before launching at scale.

Market Growth

Market Growth

Once a product has been piloted and launched in a new market, it’s time to grow. We work with our clients to determine the best model for growth; incorporate learnings from initial market entry; conduct rapid analyses to assess and select new markets and geographies for expansion; adapt marketing, distribution, HR, and investment strategies; and develop new partnerships to accommodate expanded reach and operations.

Market Pivot

Market Pivot

We help companies define indicators of success, anticipate risk, and outline the timeline and trigger points for reviewing market performance. As needed, we work with our clients to develop a pivot or exit strategy to adapt a product offering, shift target customers, develop new channel partners, or exit and close out responsibly.

Our Emerging Markets Consulting Process

Business Model Design

Business Model Design

We help companies and entrepreneurs adapt and develop business models to launch and grow new solutions, products, and strategies in emerging markets.

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Partnership Development

We are expert partnership builders with deep networks in emerging markets. We help our clients develop local partnerships for supply and distribution, cross-sector and pre-competitive partnerships to address shared market risk and opportunity, and connections to catalytic finance.

Go-to-Market Analysis and Strategy

Go-to-Market Analysis and Strategy

We compare and prioritize target markets, conduct competitive analyses, articulate value propositions; support customer definition and segmentation; advise marketing and distribution strategies; map the local context and policy landscape, and help companies develop strategies for growth and scale.

"Inclusion, justice, and empowerment of women and often marginalized communities are paramount to market access and capacity building for local-global development. Our work in partnership with catalyst organizations like USAID build on this foundation as central to long-lasting impact."

Catherine Alston, Senior Technical Associate • Economic Growth

Let’s solve your problem together.

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